Nothing is worse than providing a great service or product and nobody knowing about you. Van sign writing is the timeless, cost-effective practice that has boosted revenue for years.
If you’re a van owner and have found yourself here, consider it a great sign. Van sign writing is a method which has generated a huge amount of revenue in the SME (small to medium enterprise) market for years.First impressions are everything. Just like how you would see a billboard for the latest film or fragrance, you need advertising to sell your product or service but most importantly give prospective customers a way of reaching you.
Going beyond your boundaries can be great in many aspects, especially in terms of promotion. Whilst static advertising methods such as posters and pavement signs can be highly effective, there are plenty of benefits towards displaying your print on your van and touring it outside of your local area.
What is van signwriting?
Van sign writing is the process of applying a vinyl graphic onto the external surface of your car or van. The graphics can fit a range of preferences or requests, from minimalistic door signs to wrapping your entire van. Sign writing is most commonly used for effective advertisement purposes and are a sleek and stylish way to transform and brand your company van.
The benefits of sign writing
- Capture the attention
Having advertising that stands out from the crowd is the dream, right? With van graphics, your wish can be granted. Capture the attention whilst on the road with your bespoke brand promotion displayed on your van. From entire wraps to single door displays, you’ll find your van becoming engaging to everyone you pass.
- Lower cost advertising
This is the first major benefit in comparison to paid marketing through other media channels as sign writing can be as low as £150 for a great return on your investment. If you keep the same van for 3 years, this works out to roughly £1 a week!
- Exposure
According to a study by ARD Venture, it is revealed that van advertising generates 30,000-70,000 daily vehicular impressions (conducted in the US). Even if you convert just one of these people to customers then chances are you will have paid off your sign from their business alone.
- Professionalism
People do see the effort that you go through to create a premium feel for your business. Customers will appreciate the extra mile you have gone to add your logo and contact details to your van for their ease.
- Increased reliability
Nothing reassures new or nervous clients in the way that a branded van can. Increase the confidence your customers have in your services with simple, yet effective van graphics. Whether you place your brand name on your rear windscreen, or place your logo on the front door panels, allow our customers to feel at ease when a new van arrives at their property.
The cons of sign writing
- Theft – on some occasions there have been cases where sign-written vans get broken into, as thieves presume there are expense tools or goods within the van itself.
- Insurance – Some insurers deem vans with advertising as a bigger target for thieves. They then use this as an excuse to bump up premiums in some instances.
- To combat this last point, be sure to shop around to find the best insurance policies as not all companies will try and increase their prices based on this. There are still many insurers that will give incredibly competitive cover so do not let this hinder your business decisions.
What should I include on my sign?
Feel free to explore your own creative ideas when deciding what to display on your van. A few fundamentals are crucial to include when conveying your message across to your audience:
- Prioritise what you do – You may not be a household name (yet). Remember that Mr Smith & Sons could be anything from a removal service to a plumber, so specificity is key. Let your customers know what you offer.
- Make it clear – Also consider a large bulk of people who see your van will be on the move, so the message must jump out. Bold colours, spacious lettering and wording can really help someone acknowledge your business whilst driving or walking. Do some home testing with friends and family to get feedback on different designs and ideas.
What types of sign can I go for?
Long gone are the days of having to spray the entire van to create a graphic. There are lots of great techniques at different price points so depending on your budget here are some of the methods available (with rough guide prices included):
Magnetic van signs – Guide price: £150+
A magnetic sign is the easiest to put on and remove. Ideal for companies that tend to have a turnover of vans regularly. Be sure to get high-grade magnetism for the strips that are capable of handling high motorway speeds as not having this can be dangerous.
Cut vinyl graphics – Guide price: £350 + VAT (full coverage)
The adhesive used for the vinyl means that the van will remain intact underneath, so this is a great method for full coverage. Smaller coverage may set you back only £70 for basic information too.
Vinyl wrap – Guide price: up to £3,000+
The most premium option, popular with business-owners looking to hold onto their vans long term. Vinyl wrap can be applied partially or full coverage delivering the most premium look. Heightened effectiveness on larger vans.
What do I do now?
Van sign writing is a cost-effective method to help bring your business the attention it deserves. If you are a small business owner looking for methods to drive more customers to your doorstep then sign writing could be for you.
Check out potential options and pricing for your company here.
At Printingprogress, print promotion is our expertise and passion. We are on hand to advise and assist with the design and fitting of your bespoke van graphics, so get in touch! Give us a call on 020 8290 1010 or email info@printingprogress.co.uk today.
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