Business cards have the ability to act as day-to-day bookmarks, holding memories to a certain person or service by just one glance at their promotional material. Have a think about the ones stored in your wallet, or maybe even take a look. Are they serving their optimum purpose? Is the business name ringing any bells to you? Maybe you can remember when you received it? The challenge here however, is can you recall their face? Their voice? The conversation you had? That is the ultimate purpose of your business cards and today, we are here to provide you with vital points to make sure that you really are marking a memory of yourself and your unforgettable business into the recipients mind.
Your use of material
When it comes to originality, you have to think outside of the box. Who says that business cards need to be made out of plastic, paper or card? Yes, they may be the cost-effective options for bulk printing, but when it comes to creating an impact, cost becomes a factor which no longer applies. By the use of metal, leather or wooden cards, you are ensuring that your businesses memorability rises heads and shoulders above the rest, right from the very first hurdle.
Experiment with add-on’s
Simple business cards may be effective for some industries, but the wonders of today’s technology also allow you the opportunity to add complimentary factors to your business cards. Why not add an element of original and bespoke texture to yours by the engraving or etching your logo or mantra into it, or by utilising the ground-breaking method of 3D enhancement, allowing your print design to quite literally stand out.
Remodel the way of business cards
As mentioned previously, it is ever important to steer away from the conventional designs and create something that really does separate itself from the rest. It is uncommon to be handed a business card at an event or within a delivery that isn’t in the basic 3.5”x2” rectangle. Well, here is your gateway to originality! Shape your business card into the form of your logo to reinforce your brand, or make the simple change of creating a card with smooth and rounded edges, allowing yours to fall from a pack of perfectly rectangular cards when being removed from a purse or wallet and landing right in the lap of a recipient and potential client.
Include your personality
This is something that may be said a lot, but the difference that really can be made if your personality is conveyed correctly is outstanding. It will allow your recipient to remember your face and services within a heartbeat and could even bring a smile to their faces. Personal illustrations can be used to re-create a member of your team in art form, as well as the use of relative, eye-catching and impactful colour combinations. You may even wish to leave an area blank when it comes to the print stage, allowing you to add in a small handwritten message, phrase or memory, tailored specifically to the recipient before handing it over.
Keep loyal to your brand
As far as you can go with creating impactful and original business card designs, it is important to stay loyal to your brand. Use only the additional factors, illustrations or colour schemes that are relevant to your company and the services in which you provide. If you weigh the creative with the required correctly, you are guaranteed to have the perfect business cards which fulfil their requirements and more!
If you are seeking guidance or assistance with the business cards for your company, don’t hesitate to get in touch with a member of our approachable Printingprogress team who can aid you with our end to end design and printing services. Give us a call on 020 8290 1010 or drop us an email at firstname.lastname@example.org and we will be delighted to lend you and your business a helping hand.