5 business card tips that will make you stand out

Your use of material

When it comes to originality, you have to think outside of the box. Who says that business cards need to be made out of plastic, paper or card? Yes, they may be the cost-effective options for bulk printing, but when it comes to creating an impact, cost becomes a factor which no longer applies. By the use of metal, leather or wooden cards, you are ensuring that your businesses memorability rises heads and shoulders above the rest, right from the very first hurdle.

Experiment with add-on’s

Simple business cards may be effective for some industries, but the wonders of today’s technology also allow you the opportunity to add complimentary factors to your business cards. Why not add an element of original and bespoke texture to yours by the engraving or etching your logo or mantra into it, or by utilising the ground-breaking method of 3D enhancement, allowing your print design to quite literally stand out.

Remodel the way of business cards

As mentioned previously, it is ever important to steer away from the conventional designs and create something that really does separate itself from the rest. It is uncommon to be handed a business card at an event or within a delivery that isn’t in the basic 3.5”x2” rectangle. Well, here is your gateway to originality! Shape your business card into the form of your logo to reinforce your brand, or make the simple change of creating a card with smooth and rounded edges, allowing yours to fall from a pack of perfectly rectangular cards when being removed from a purse or wallet and landing right in the lap of a recipient and potential client.

Include your personality

This is something that may be said a lot, but the difference that really can be made if your personality is conveyed correctly is outstanding. It will allow your recipient to remember your face and services within a heartbeat and could even bring a smile to their faces. Personal illustrations can be used to re-create a member of your team in art form, as well as the use of relative, eye-catching and impactful colour combinations. You may even wish to leave an area blank when it comes to the print stage, allowing you to add in a small handwritten message, phrase or memory, tailored specifically to the recipient before handing it over.

Keep loyal to your brand

As far as you can go with creating impactful and original business card designs, it is important to stay loyal to your brand. Use only the additional factors, illustrations or colour schemes that are relevant to your company and the services in which you provide. If you weigh the creative with the required correctly, you are guaranteed to have the perfect business cards which fulfil their requirements and more!