Pavement signs: Marketing your way through 2021

Marketing your brand and services is always important, but after a year like 2020, it’s possible you are working even harder to find a way of getting known to your locals. Well, we might just have the answer for you. After a year of staying indoors to protect ourselves and the NHS, restrictions are beginning to ease and more people are starting to spend their days enjoying the fresh air. Now, where can you find the freshest air? Outside of course! With that knowledge, we are granted with the ability to best plan a strategic form of promotion… pavement signs! Let’s take a look at the benefits your business can reap throughout 2021 from this tactical form of marketing…

Lead locals directly to your door

Don’t give anybody the chance to miss you! By placing your strategically designed pavement sign in the tracks of passing locals, you can guarantee to catch their eyes falling upon your business, and soon, that will be footfall heading toward your entrance, so stand prepared!

Release your personality

Pavement signs don’t need to be plain and factual. Think of those found outside pubs, accompanied by a clever pun or joke. Not only do these catch the eyes of passers-by and generate conversational laughter, but they allow the personality of the business inside to shine through into the public, attracting their targeted audience successfully.

Stand out from the crowd

Ordinary is boring, right? With a range of sizes, shapes and styles available for your pavement sign, from A-frame to swinger boards, choose one which differs from any others surrounding your business and ensure that you positively stand out from the crowd!

Be seen come rain or shine

The UK’s weather is often unpredictable, but pavement signs work around this. With a range of materials that remain resilient to all elements, from rainfall to sun-bleaching, you won’t be limited for choice when it comes to choosing your final design! Your business deserves to attract attention 365 days a year.

Capture attention from all angles

Being double-sided means you’ll attract double the attention! With the option to alternate the displays on either side, not only will you attract locals passing in both directions, but you can print double the amount of promotional information as you could with a standard poster.

Plan the display of your special offers

A simple way to attract guaranteed attention is to display the presence of deals or special offers, but these don’t need to be shown 24/7! With the ability to remove your pavement sign from the street with ease whenever you wish, you are granted the opportunity to reveal your deals on days with heavier or lighter footfall, allowing locals to feel as though they are passing an unexpected deal that’s too good to miss!

At Printingprogress, we have a pure passion for print. No matter your request or requirement, allow us to produce an effective pavement sign that exceeds all expectations. With a range of specialist services available throughout the UK, no request is too much to handle. Give us a call on 020 8290 1010 or drop us an email at info@printingprogress.co.uk and we will be happy to design, print and deliver bespoke prints to last a lifetime.