Within the word of business, there’s no denying that print promotion has played a great role in the growth of companies across the UK. From raising awareness and attracting a wider range of customers, to building a sense of recognition and reliability, we have a lot to be thankful for when it comes to bespoke prints. It’s no wonder we hold such a love for the world of printing, and it’s not just us either! The UK loves print promotion, from posters to brochures, but what are our favourites?
What are the UKs favourite forms of print advertising?
Posters are a long-standing favourite within the UK. In fact, the earliest evidence of a poster dated way back to 3000BC! Of course, they began as hand-drawn notices, but progressed over time, evolving from printed black and white posters to colour ones. Throughout their existence, posters have been a great way to spread awareness about almost anything, from events to products, providing an immediate visual impact that quite clearly works!
Brochures are successful prints that have been circulating globally since the late 1940s. As a solid form of print promotion, they have now found their way into the world of digital marking as newly titled ‘e-brochures’, but physical printed copies remain a highly successful and pretty powerful marketing tool! Brochures are a great way to provide a heap of information whilst remaining compact and sleek. It’s no wonder they’re a favourite!
There is evidence that the earliest use of something similar to a business card dates way back to the 15th century. These were, at the time, called ‘visiting cards’, but held a similar purpose. They still had the same small appearance they have today but were instead filled with the reasons that made each person successful and important. Over time, these morphed into the business cards we see and use today. In fact, there is still evidence of their ability to morph across print platforms, as many ‘Save the dates’ are now being printed in the same form factor. The end of the road seems far in the distance for business cards!
Advertising on moving vehicles has been around for as long as we can remember – most likely since cars, vans and buses were put on the roads. However, today the population of cars with vehicle graphics has stepped up. With buses displaying the latest blockbusters and vans displaying their services, even smaller cars now display their own business’s branding. From accountancy firms to personal training, there’s a role for vehicle advertising for your business!
At Printingprogress, we really do have a passion for prints – of all kinds! From outdoor banners to workplace stationery, we can create a bespoke solution that works for you. For more information on any of our products, or to enquire about something specific, get in touch. We are here to help! You can call us on 020 8290 1010 or send us an email at firstname.lastname@example.org.