Why posters remain a master of advertising

Modern day has seen an uprise in the use of online marketing techniques, from social media and email marketing, through to use of web design, but throughout all changes, there has remained one means of promotion which constantly tops the leader board… posters!

With fresh and inventive ways of getting your personal message out to the public, promoting your brand or advertising a local event, why is it that the original form of posters are so commonly reached for?

Simplicity

Promotion can be simple and that is exactly what posters entail. With no need to over-complicate things, your promotional material can have the ability to reach out to locals each day solely by the simple use of effective and emotive text, imagery and graphics, connecting to minds and hearts without having to go above and beyond.

Cost-efficient

For cost-effective promotion, posters are a definite go-to. Without need to pay for a plot, an online broadcast or a series of large-scale prints to be displayed throughout your town, posters can be created, duplicated and displayed in a super affordable fashion.

Eye-pleasing

Unlike other forms of promotion, posters have the space to be inventive. With the ability to display text, imagery and graphics you have the power to remain versatile and interesting, allowing you to design and print a form of promotion which will draw in the eyes of passers-by.

Memorable

Much like the ability you have to pin a poster around town, the memory of the print itself can be found pinned to the minds of locals after viewing. With a gripping message, inventive graphic or the use of a vibrant colour palette, you can guarantee that your poster print will become heavily recognisable to locals.

Location choices

With bespoke poster prints, you have the ability to display them in exact locations that feature your targeted audience, such as your local high street, park or leisure centre. Heavily populating the posters from your promotional range within the areas that your targeted clientele are commonly found will ensure that your message becomes highly recognisable as well as creating a definite impact on the right people.

Endless opportunity

The opportunity to display your promotional material can be endless when working with a batch of posters. They can create entertainment for those stuck in traffic jams, or those walking their dogs on the same route daily. They don’t have to be limited to your target audience, and with their cost-effective abilities, why not experiment and stretch them far and wide. Who knows, you just may get some unexpected customers!

Social links

Yes, the majority of the globe are now active on social platforms and so posters may seem a little ‘outdated’, but they can prove highly effective in linking people straight to your social platform. By use of uniquely printed QR codes, as well as the simple and clear display of your social media handles, you may be able to reach an audience who would not have come across your online presence whilst scrolling on their own devices.

Here at Printingprogress, we aid local individuals and businesses with the design and production of their bespoke promotional prints, ensuring that their name is effectively displayed around town, connecting to the minds and emotions of locals, daily.

To find out more about the high-quality print services we provide, or for more information on how we can tailor our poster service to your requirements, get in touch by calling 020 8290 1010 or emailing us at info@printingprogress.co.uk.