Over the last few years, digital menus have been rearing their head, and restaurants and eateries have been starting to favour them over the tradition of a printed menu. There is something to be said, though, for the charm of a printed menu, and we firmly believe that they will never truly go away! There are several benefits to using printed menus in your establishment; let’s find out what they are.
Explore opportunities for personalisation
A printed menu offers much more opportunity for personalisation rather than a digital menu. This is because there is so much more room on a folded A4, or even a flyer formatted menu, rather than on a small phone screen. You can really assert your business’s personality through the design of your menu, and experiment with different graphics and fonts which may not have complemented a phone screen format.
Contribute to a professional appearance
Having a printed menu adds to the experience of someone’s dining, and it could also lead to their perception of you being a more professional, established company. Printed menus add credibility, especially if they are high-end, mounted on cardboard, and bound together! A great dining experience is about more than just the food – the menu really does count. Make sure your company exudes the impression you’d love to give!
Benefit from multiple menus
With digital menus, there is only one link that the consumers can access. While there are branch off menus, everything is encapsulated on one screen. Printed menus give you the option to offer various different menus which make it clear just how much you can offer your customers. This could include the specials menu, the wine menu and the kids’ menu. These different menus also contribute to the excellent perception your customers will get from you!
An improved customer experience
Your consumers’ experience when they come to your restaurant is crucial. You want people to feel valued and have a positive and enjoyable time at your place of business. A printed menu can often give a more luxurious and high-end feeling than a digital menu, which can sometimes dull the experience down by going on your phone when you’re with friends. The ease of use is often important, and many people find it easier to skim read physical menus rather than scrolling a screen.
Prioritise certain items with design
If you want to push certain items on your menu and make sure people are more drawn to them (perhaps the more expensive ones!), you can make this happen with the design of your menu. You could make the font of that particular dish bolder or bigger, or separate the dishes out into their own box or section to draw attention towards them. This is easier to achieve on a printed menu, as there is more space available for design.
Promote conversation with staff
A physical menu is a great way to promote conversation between your staff and your consumers. This is easier to achieve than with digital menus, which could include you poring over your phone and invites less interaction. The conversations between your staff and diners could be the difference between a great experience and an excellent one. They could even change your customers’ decisions about what they eat that night…
With printed menus, you can include any design features you could wish for. With all the benefits this can provide, why not get in touch with Printingprogress today? We are experts in design and can supply everything you could need, to the designing of your menu layout to the printing. Give us a call on 020 8290 1010 or email info@printingprogress.co.uk to get started today.
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