A potted history of summer postcards

Summer postcards have a rich and fascinating history, serving as a beloved form of communication and capturing the essence of the season. Take a journey with us through time as we explore the potted history of summer postcards.

Late 19th Century – The Birth of Picture Postcards

Picture postcards emerged in the late 19th century, around the 1870s. These early postcards featured illustrations, often depicting scenic landscapes or tourist attractions. While they were not specifically summer-themed, they laid the groundwork for the summer postcards to come.

Early 20th Century – The Golden Age of Postcards

The early 20th century witnessed the golden age of postcards, with millions of cards being sent and collected worldwide. During this time, summer postcards gained popularity, showcasing vibrant seaside scenes, beaches, vacation resorts, and recreational activities like swimming, sailing, and picnicking. These postcards became a means for people to share their summer adventures and send warm greetings to friends and family.

Mid-20th Century: Vintage Charm and Humour

In the mid-20th century, summer postcards embraced a sense of vintage charm and humour. Postcards featuring humorous illustrations or clever captions depicting beachgoers, sunbathers, and saucy couples became quite popular. These cards often showcased exaggerated beach bodies, comic situations, or playful innuendos, adding a light-hearted touch to summer communication.

Late 20th Century: Changing Trends

With the advent of modern technology, the popularity of postcards declined in the late 20th century. The rise of telephones, email, and social media reduced the demand for physical postcards. However, the nostalgic appeal of summer postcards remained, and collectors and enthusiasts continued to appreciate their vintage aesthetic.

21st Century: Resurgence and Digital Adaptation

In recent years, there has been a resurgence of interest in postcards as a tangible and personal form of communication. Many people appreciate the sentiment and nostalgia associated with sending and receiving physical postcards. Additionally, the digital age has given rise to online platforms and services that allow users to create and send personalised postcards using digital images, adding a modern twist to this traditional medium.

Today, summer postcards continue to evoke the joy and relaxation of the season. They capture the essence of summer destinations, from exotic beaches to serene countryside retreats. Whether it’s a vintage card from the past or a digital creation, summer postcards remain a charming way to share warm wishes, document travels, and keep the tradition of summer communication alive. Happy holidays.

At Printingprogress, we have a love for all things print. Get in touch with our team of experts who will be happy to talk to you about introducing a traditional element into your modern day prints. Call us on 0800 999 1094 today.