Thank you cards: How to use them for your business

Have you considered starting to send out thank you cards to your customers or employees? This is something that may sound like a little bit of effort, but it’s well worth it! Thank you cards are often so appreciated, especially if they are unexpected. So, what is the impact of a thank you card from a business like yours, and what do you include?

What can you send a thank you card for?

Thank you cards can be sent by businesses for a mixture of things. You could even just think about a situation in which you’d have liked to be sent a card showing gratitude, and if you find yourself in a position to send one for that reason, then that would be a great opportunity. You could send a thank you card to a customer for…

• Their continued business with you
• Attending a meeting with you
• Considering your services
• A testimonial they have left
• A referral they provided you with

You could also send thank you cards to your employees, for their continued hard work and support. This could be sent during the Christmas period or their birthday, or even randomly. It is always heart-warming to receive a thank you card.

What is the impact of a thank you card?

A thank you card can do more than just show your appreciation for your customer or employee. It can also portray how much you value them and their continued support of your business, and the relationship you have with them. If you’re sending them to a customer, the thoughtfulness behind them could also encourage customer loyalty. If they realise how much they are appreciated, they are much more inclined to carry on providing you with their business.

What can you include in your business’s thank you card?

You may be wondering what to include in your business’s thank you cards. You could follow these instructions to ensure you are appropriately extending your thanks:

1. A primary greeting
2. The thank you message
3. Any personal touches (a personal message could make the thank you card even more impactful)
4. A closing greeting

Things to consider in a thank you card

Now that you have the rough outline of your thank you card, there are things you could think about to make them the best they can be. Cards are often most effective when they are tangible, so instead of being tempted to send out a thank you email, ensure that your customer receives a physical token of thanks. You should also resist making them promotional – this is simply a message to express your gratitude, not an opportunity for more business.

If you’re looking for a batch of thank you cards that you can send out to employees and customers, this is where our team at Printingprogress can come in. We are experts in designing and printing the cards you need, ensuring they convey your desired message. Give us a call today on 020 8290 1010 or email info@printingprogress.co.uk to get started.