When building a brand, you will want to emphasise your purpose and services to a wide range of locals. Business owners often have the thought that if the services themselves replicate the branding message, then the label as a whole has been covered, resulting in additional levels of recognition. Although this can be true for small local businesses, the separate idea of workplace branding is often underrated and should be considered by you as it has proven to be ultra-effective for your higher levels of business recognition.
What is workplace branding?
Workplace branding is the act of branding your place of work by compiling the main features of your brand and allowing them to become splashed throughout your office space, creatively reflecting each aspect of your services and personality. This will ensure that when a potential or current client enters your premises, they experience a feeling of recognition and comprehension unlike any other, boosting your brand further and allowing your business to rise heads and shoulders above the rest.
Why is workplace branding important?
There are beneficial reasons, for both your team and your clients, as to why you should incorporate branding into your workplace. Allow us to show you an insight into how it could transform the way in which your business is represented:
- Your clients
If you have a meeting booked with a potential client, inviting them to your workplace will generate a fantastic and essential first impression that carries the style of your services and nature itself. Effective branding methods can ensure that your office remains professional whilst involving an element to make your business ever recognisable to passers-by or those who ever step foot in your workplace, from clients to delivery companies. - Your employees
Effective workplace branding can produce a feeling of pride amongst your staff. You may notice that the way in which your workplace is represented will reflect on how your employees begin representing themselves whilst at work, carrying the branding of your business even further than the office.
How to effectively brand your workplace
One of the most obvious factors of your brand to incorporate into your workplace is the colour scheme. If your logo is dominantly red, why not hang red prints around your office. Depending on your line of business, you may be able to play around with these and allow some to appear abstracted, or you may like to keep it neutral and display illustrations on the wall of your business’ slogan. Why not turn the original signage of your workplace into new, decorative ones which display the personality of your staff, from a classic and formal approach to funky fonts. Additional ornaments such as glass panels or paintings can be displayed around your workspace to reveal your logo or chosen illustrations whilst matching them to the tone of expressive furniture. Each workspace bears the ability to convey their branding in either a laid-back or formal way and with the right and effective assistance and advice, you can be confident that the recognition and appreciation levels of your office and team will skyrocket.
If you require any assistance with the branding of your workplace, or if you would like us to aid you with the designs or prints and illustrations, get in touch with a member of our approachable Printingprogress team and we will be more than happy to help bring your workplace to life with your bespoke and effective branding. Give us a call on 020 8290 1010 or email info@printingprogress.co.uk us at to get the process started.
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