Why are promotional products essential for a business?

Promotional products effectively give your customers a way of remembering your business from the first impression. While online advertising has risen in popularity as it can instantly interact with potential customers, branded items have a lasting influence.

Giving these items to customers can help with your advertising strategy, at times be a cheaper alternative to an online campaign and can help boost the customer’s opinion towards you and your business.

What counts as a promotional product?

A promotional product can be anything that has your business’ branding on it. These items often appear during events and are given to customers as gifts, but they can also be used internally for staff to use.

These branded products exist in many forms, including:

Products help with advertising

An online advertisement may be visible in seconds, but physical products last for longer. Items like pens and pencils to bags and bottles are suitable for customers to use during their everyday lives and can help with your brand’s exposure at the same time.

The next time a customer uses your branded pen for their writing work, takes a bag with your logo on to an important meeting, or takes your company coffee cup to their local café, your brand’s awareness increases at the same time.

Details like your logo and contact information become visible whenever these products are used which helps your business reach out to a wider audience.

Simply through a discussion or if someone notices your product being used, your customers can convince others to check out what your business provides just by using these promotional items.

Customers feel valued

Everyone loves a freebie. Giving promotional products to your new and existing customers can help build lasting relationships and make them feel valued for using your company. The more they use an item, the more familiar they’ll be to the service you previously provided which can help create loyal customers.

When individuals receive free products for using your service, they feel respected, and research supports this.

According to the British Promotional Merchandise Association (BPMA), 79% of customers feel ‘appreciated’ when they receive a promotional item. The research also states that 47% of individuals felt ‘happy’ while 21% were left feeling ‘impressed’.

Range of options and cheaper

As previously mentioned, it’s important to remember that when creating branded items, there are many options to choose from to help your business and appeal to customers. Supplying promotional products like pens and keyrings are common, yet successful options nowadays but thinking outside the box can be just as effective in increasing your brand’s exposure.

With spring just around the corner, launching seasonal items like personalised water bottles or branded face masks can encourage customers to return to your business and even use your latest items in public.

Investing in promotional products can be a cheaper option than using an online campaign. Advertisements on social media and television are digested and forgotten about quickly but physical products leave an impression and can be cheap to produce.

Even if one person doesn’t enjoy it, items can quickly and easily be passed over for others to use. People to this day are using company products which were given out years ago!

If you require any assistance in the creation of promotional products for your company, please get in touch with a member of our award-winning Printingprogress team who can help you create the products your customers deserve with our fully flexible design and professional printing services.

Give us a call on 020 8290 1010 or send us an email at info@printingprogress.co.uk and we would be delighted to help your business.