3 reasons print promotion is still vital for your brand

In a world that has seamlessly morphed into electronic technology, you may be experiencing doubts about print marketing, its qualities and benefits. Having your audiences saturated in the digital world, you may be fearing a break in connection and, whilst you would be forgiven for thinking so, you would also be mistaken.

Print promotion is a highly successful, tried and tested form of marketing which has worked for centuries (since the 1840’s in fact!), and we see no reason as to why that would stop now! If you’re finding yourself in need of a little proof and persuasion, that’s what we’ve got…

Millennials love print

We know that this may be a large doubt in your mind, so we’ll cover it first. A study displayed by The Data and Marketing Association shows that 82% of our millennials (these are the people that were born in the late 80’s and early 90’s) “would engage with retail print literature”. With this statistic, you can relax in the confidence that your prints have the chance of remaining dominant over emails, pop-ups and social media ads, despite millennials love for smartphones, smart watches and just about anything else that can connect them to the internet!

Stand out from the rest

Whilst online marketing finds its wings, print promotion practically hands you the chance to stand out from the crowd. It would only be rude not to take the opportunity! When it comes to virtual promotion, you may even recall yourself that heaps of emails get left unread, occasionally having a blind eye cast over them whilst you find yourself waiting for the bus, trying to pass the time. Receiving physical flyers, posters or brochures brings a change of pace to the marketing we may see, providing interest that leads to memory, as well as making it a whole lot harder to ignore!

You can trust in print promotion

Alongside the ads we see flying around online, it’s not unusual to stumble upon the occasional scam, whether it’s a dodgy link or a dubious sale. Due to the time, cost and energy inputted into each form of print promotion, from branded clothing to pavement signage, you are far less likely to find a scammer utilising print media, allowing print to provide a feel of authenticity, and making a reliable and safe space to expand your brand.

Here at Printingprogress, you may wish to call us experts in the printing world – and you wouldn’t be wrong! We are on hand to provide you with answers you may be require, advice you may be seeking and print products you are only dreaming of. Get in touch by calling 020 8290 1010 or emailing info@printingprogress.co.uk and we will be happy to help.