An excellent way to establish your new small business or reinvent your company’s image is to create brand-new business cards that stun your customers! When you give out your cards, you want the customer to be bowled away by the beauty of your business card, whether it’s because of its simplicity or its bold, eye-catching colours. Luckily, we can help you through how to design the business card of your dreams with our must-see tips.
Decide on your style
Before you can start designing, you should first pinpoint what style you would like your business cards to fall into. This should be representative of your business and the tone of voice that you will have. For example, if your services are informal and fun, you could opt for bold graphics as well as text, and incorporate colours. If you are looking to represent yourself with a calmer aesthetic, you could opt for simple text and neutral colours.
Decide on your font
Your typeface will make a big difference when it comes to the look of your business cards. If there is a font that you have used elsewhere to market your business, it could be a good idea to use the same font on your cards to show consistency and create a company aesthetic! Playing around with the typeface of your business cards can also help you flex your creativity. You must remember to ensure that your font is easy to read, allowing customers easy access to your brand.
Make your logo a feature
Your logo is what your customers will associate with you, so having it in pride of place on your business cards will ensure that your logo is recognisable in your industry, even without the words of your company name. Having your logo standing as the centre of attention will make sure that your company is the first thing someone thinks of when they need your services. You can play around with where on your business card your logo resides, ensuring it looks eye-catching for customers.
Ensure your contact information is visible
The main aim of your business cards is to make sure that customers know how to get in touch with you. Therefore, it makes the most sense to have your contact information as visible as possible! It might look silly to have your phone number splashed across the whole card in the biggest font possible, but ensuring your customers don’t have to look for how to get in touch with you will make them more likely to pick up the phone.
Leave some blank space
Although we will always encourage the bold graphics when it comes to your business cards, there is also something to be said for leaving some blank space on the cards. This will prevent the design from becoming cluttered, and this could mean that your business card is easier for customers to read and understand. It will also enhance the surrounding design, letting it stand on its own and drawing attention to the graphics that are there.
Proofread carefully!
If your business card holds a mistake, this is a sure-fire way to ensure that customers don’t elect to work with you! Proofreading your business cards is so important, making sure you represent your business effectively and professionally. It could be a good idea to also get someone else to look over your design with fresh eyes, to ensure there are no mistakes before you come to print your business cards.
Here at Printingprogress, we have all the design experience you could need. We have been designing and printing business cards for years, offering our creative minds and our attention to detail to help you promote your business. If you’d like to get in touch with us to discuss your business cards, give us a call on 020 8290 1010 or email info@printingprogress.co.uk.
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