Brand consistency: Why it’s important for your business

As a business, it’s important you have a brand that your prospective and existing customers can recognise. Having a consistent brand design will mean that you are instantly recognisable – and who wouldn’t want that? You might be asking, why is a consistent brand design so important for my business and even further, how do I ensure that I have one? Luckily, we are here to tell you exactly that!

Why should my brand design be consistent?

Although you may think achieving a consistent brand design will take some effort, you won’t regret it. There are so many benefits to ensuring your branding is something people recognise. They may recognise the colours, the fonts, the graphics and even your iconic straplines. This can help you…

Forge trust between you and customers

Consistent branding can enforce a trusting relationship between your company and your customers. They come to know what to expect from you, and the quality of service or products they experience with you will then be associated with your business’ branding. When they then see your branding, they will be reminded of your quality of service, reinforcing that trust.

Infuse your personality throughout your company

Identifying your company’s colours, fonts and graphics will help you to create a consistent personality for your business. This ensures that your visuals are dynamic and convey what you would like them to. Experimenting with colours and amalgamation of graphics and language will help your personality seep through for your customers.

Set you apart from the competition

Having a recognisable brand will set you apart from your competition, as when a customer knows your designs and associates them with positive services, they will be more likely to recommend you. This ensures that you are a step ahead of the rest, meaning you are more able to attract prospective customers.

How can I make my brand recognisable?

Keeping your brand design recognisable will be achievable based on the colours you are using, as well as the graphics. The elements that your customers will get used to will be purely visual, which could consist of colours, your logo, frequently used images and the fonts that are associated with your business. It could also be made recognisable by the straplines and language that you are known for. Experiment with these factors in order to get the most dynamic branding you can, and then carry them through to your campaigns and products to ensure you are consistent.

How do I stay consistent in my branding?

Staying consistent in your branding can be done by outlining branding guidelines for you and your business. This ensures that you know what is and isn’t acceptable when it comes to representing your business. Your branding could consist of business cards, folded flyers, promotional products and logos. Making sure your designs are consistent for these items so that they all blend together with your company colours and features splashed across them could increase your customer base!

If you require help with your company’s branding, our team at Printingprogress are experts in designing dynamic and eye-catching brand details such as logos. We can produce all products from stickers to a corporate gift. To chat with our team (we love talking to our customers!), all you have to do is get in touch with us on 020 8290 1010 or email info@printingprogress.co.uk.