When building an image for your company, it is simply common knowledge that you will first need a brand name and logo. These are two factors of business which should be carefully considered but are often rushed. Are you aware of just how important the logo will be for your recognition and growth? Let’s take a look at just how vital a well-constructed logo can be for your business.
Recognition
Have you noticed that, without even realising, you are able to link a logo to a brand often without the need for text? That is because, with careful and strategic planning, companies are able to recap their brand into one simple design. You will need to consider that this logo will be printed, embroidered or etched into any and all of your office stationery, clothing or company vehicle, indicating an ownership which, over time will become recognizable as your own.
Personality
It may take a few drafts to get to your final version, but to find the perfect logo to represent your brand will be worth the time taken. An effective logo should capture the personality of the business, echoing its name, services and personality to each person who comes across it, finding its own way to reach its targeted audience. If you manage to nail this part successfully, you may find that those who are viewing your logo and like what they see will be giving you a little Google search to find out more, and voila, a prospective new client is at your (virtual) doorstep!
Attraction
No matter just how quick or jazzy your business name may be, you can’t rely on the name alone to catch the eyes of passers-by. This is why a logo is the perfect accompaniment which someday has the ability to become standalone! Whilst reflecting your brand, allow your logo to become a source of intrigue, interesting locals to direct their eyes at it for a little longer whilst their brain absorbs your brand name unknowingly. The more eyes you can attract and interest, the higher your recognition will soar.
Separation
Within the world of business, logos are often closely imitated across sectors. From chicken shops to sporting associations, their ‘personal’ brand designs almost mirror their competitors, resulting in one large blanket of brands, difficult to separate in the mind of potential customers. When it comes to designing your logo, this is your time to shine. Allow it to separate you from your business world rivals, allowing you to stand out within your own field.
In the modern-day world, we are full of colour and animation, so just how do you get your logo to stand out and achieve all purposes it is required for? Ah, well, that is where we may come in handy for you! With a team of expert graphic designers, printers and illustrators, we guarantee to produce the perfect logo solution for your brand. Why not get in touch with us to see just how we can help you. Give us a call at Printingprogress on 020 8290 1010 or drop us an email at info@printingprogress.co.uk and we will get back to you faster than you can spell ‘logo’!
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