The benefits of creative brand illustrations

No matter your business type, industry, or target market, we are confident that you’ll always want to stand out, but it isn’t always as easy to do as it is to say, is it? At least, it wasn’t until we came along! As experts in all things print, we understand the value behind remaining unique in your sector. With creative illustrations, that couldn’t be easier. Let us show you the benefits that illustrations can have on your branding.

Attract attention

The first thing you’ll want to do to widen your clientele is catch attention – and for the right reason of course! Turning heads is something you want to be doing regularly, and with creative illustrations designed the right way, this task is simple. You will want to consider the platform you are designing for and create an illustration that stands out. This could be for potential customers that are walking, travelling, or scrolling – the options are endless. Whilst colour can of course be helpful, many business often jump straight to a bright, flashy illustration to catch attention, but strategy is always key. Stick to your branding colours and keep the illustration as simple as possible.

Communicate with your audience

Communication with your audience is one of the most important factors of advertising. You will want to ensure that you are understood, and this is where illustrations come in. Wave goodbye to jargon, complicated language, and misunderstandings, and communicate your message visually instead. This will show your target audience exactly what you are there for. You will hold the ability to speak a thousand words in a split second, allowing them to know who you are and what you do in a single glance as they scurry past your sign at the bus stop.

Simplify any complex concepts

Following on from our previous point, illustrations are a great way to minimise confusion about your service. Of course, it might seem straightforward to you, but those who need your services may not know the ins and outs of the technical language you use. Perhaps there are people who will see your advertisement and not even know that they are in need of your services yet. Conveying complex concepts with simplistic illustrations will ensure that everyone understands who you are, and what you’re about. Guarantee your message is heard and understood.

Build a brand identity

A brand identity is always important but listen to us when we tell you that consistency can make it ten times stronger. Every business has its own story and vision, and this is your chance to showcase yours – and simply! Its yet another factor that will be able to set you apart from the rest! Not many people have the time to read chunks and chunks of text to find out who you are and what you’re about, so illustrations have got you covered here. They can be as simplistic or flamboyant as you wish – just make sure they remain in line with your existing branding! The more intriguing your illustrations are, the more memorable your business could be.

At Printingprogress, our team are experts in all things print related. Don’t believe us? Try us! We understand the value behind effective print promotion, and the success of each print type, including illustration. When it comes to your brand, we can work with you on existing ideas and designs or start your branding off from scratch. There are no limits! All you have to do is get in touch – and that is simple to! Give us a call on 020 8290 1010 or email info@printingprogress.co.uk.