Footfall Magic: How Pavement Signs Can Be Your Steppingstone Towards Increasing Your Customers Count

Have you ever been intrigued by pavement signs that make you stop for a moment? Perhaps it was an entertaining catchphrase, a fancy product, or an appealing picture. It was something special that when you saw it, you automatically had to stop and look.

That’s the power of pavement signs. They are such simple yet easy and effective tools to catch the attention of your customers. They can make you look good among the rest of the competitors, increase your brand recognition, and convey the message to the intended audience. In this post and blog, we will be briefing the readers about the answers to those questions and more. Along with this, we will discuss some pavement sign types and how Printing Progress, the UK’s number one printing company, can help your business.

What Exactly Are Pavement Signs And Why Are They Important?

Pavement signs are signs on the pavement or sidewalk of outside shops or premises. They are also commonly called A-frame, sandwich boards, or just advertising boards. They vary in their shapes, dimensions, and materials based on your demands and the price you are willing to pay.

Pavement signs will easily suit the businesses that get a lot from foot traffic, such as bistros, restaurants, spas, shops, and others. These business signs can help you achieve several goals, such as:

●      Attracting attention

Pavement signs are an effective way of creating an eye-catching display and attracting potential shoppers to your store. These can also boost the curiosity and the emergency factor when you use cool headlines, limited-time offers, or call-to-action buttons.

●      Increasing awareness

For Pavement signs, you can select which aspects of your brand you want to highlight through your brand name, logo, or values. They can also do more for you by helping you run campaigns on social media to further spread the word about your products, services, or events. It has a two-fold function: it helps you create awareness while letting you showcase your website, social media, or QR codes.

●      Boosting sales

Window business signs can help you grow your sales by accentuating what makes your business stand out, emphasizing your features and benefits or listing your testimonials. Marketing with pavement signs might also improve your upselling or cross-selling, which happens when you offer connected products, and services, or packages.

According to the study conducted by FedEx, 76% of consumers rated positively that they entered stores where they had never been before because of the signage at the entrance, and 68% of the consumers said they purchased a product or service because of the signage on the storefront.

These stats are what you need to realize how powerful pavement signs are for your business. However, not all road advertisements are made equally. You should determine the right pavement sign type and construction for your needs to reap the most benefits.

How do you select the best kind of pavement signs for your business?

Regarding the pavement signs in the UK categories, there is a wide variety in the market with their pros and cons. Here are some of the most common types of pavement signs and what they are best for.

These are just a few of the types of pavement signs that are available for you to select. You can also get different types of signage, such as sidewalk signs, LED lights, or poster holders. The best type of pavement signs for your business depends on several factors, such as:

• Your budget
• Your location
• Your purpose

After you have decided on the type of pavement signage most appropriate for your business, you then need to design them in such a way that they can deliver maximum effectiveness.

How do you develop powerful pavement signs for your company?

Designing a pavement sign takes more than just writing a few words and images on a board. It requires the best practices and principles to create compelling pavement signs that will attract and spark the interest of your customers. Here are some tips on how to design effective pavement signs for your business:

• Resort to the minimalistic approach in the form of short and descriptive text.
• Consider visually appealing and attention-grabbing graphics.
• Pick the correct fonts and colours.
• Be sure that you choose the right size and orientation.

Where to Get The Best Pavement Signs For Your Business?

If you are searching for the best pavement signs for your business, you don’t have to go any further than the Printing Progress. We are a printing shop in the UK that provides services such as pavement signs, banner printing, business cards, and others. We provide a diversity of pavement signs, from A-board signs to flex signs in different sizes, materials, and designs. In addition, we can provide customization options, including adding your logo, text, and images to make your pavement signs one-of-a-kind and tailored to your specific needs.

We have 16+ years of experience in the printing industry, and we use the latest technology and equipment to produce quality and durable signs. In addition, we guarantee same-day delivery, competitive rates, and fantastic customer support. We have several hundred satisfied customers in the UK who have been entrusting us with their print jobs for a long time.

Whether you want a pavement sign for your cafe, salon, boutique, or any other business, we have the ideal option for you. Contact us today, and let us assist you in bringing your art to the streets through our pavement signs.

Wrapping Up

Pavement signs are not just outdoor displays; they are potent marketing tools that can significantly boost your business. Strategically placed, they capture attention, enhance brand visibility, and spur impulse purchases. Selecting the right type, like A-frames or swinger signs, is crucial, as is professional design to effectively communicate your message. At Printing Progress, we offer diverse signage options tailored to your needs, from A-boards to flex signs, with same-day delivery and exceptional customer support. Let us help you harness the power of pavement signs to elevate your brand and attract more customers to your doorstep.